Our Philosophy

Why play forward?

We aim to create toys that appeal to a child’s natural desire to learn through play. We design toys that are stimulating enough to rival today’s digital environment while also allowing a child to discover the world through cause and effect and manipulating objects. They do all this and more at their own pace with our toys.

We draw inspiration from the Montessori and Reggio Amelia approaches to childhood development. That means our toys encourage open-ended play. We get children to use their hands, minds, and more in a self-guided environment that fosters independence. Our toys have been tested and approved by parents, caregivers, therapists, preschools, and early intervention programs. Together, let's Play Forward.